Meet Japan : Today Feb.3rd is SETSUBUN. But this year the ONIs are a little different!!!


Today, Feb.3rd is SETSUBUN, a day to throw beans at the ONI (a Japanese demons) to keep the bad luck out of the house and hope for a happy year. Beans, “MAME” in Japanese is said to represent “MA” = “Demon” in Japanese, “ME = MESSURU” = “to destroy” in Japanese. This is the reason why we throw beans at the ONIs but this year the ONI seems to be a little more tougher!!! Check out the TV spot from soyjoy x soycarat.

Talking about the ONI, it seems to be a worse situation in the Pepsi TV spot!!!


I don’t think beans will be enough to take on these guys!!!

source:smart setsubun